Typeset in SamsungOne 700 created for Samsung Electronics Co., Ltd. © 2015 Samsung Electronics Co., Ltd.

Brody Associates is a London-based design studio specializing in identity, typography, and creative direction across all platforms. Founded by Neville Brody in 2014, we collaborate with the world’s biggest brands, celebrated institutions, and exciting start-ups.

Channel 4 asked Brody Associates to create Horseferry, a highly distinctive display typeface that would become recognizable as a key part of the renewed identity across all its channels and content. Complementing this, we also developed Chadwick, a highly functional typeface, as its informational counterpart.

Client: Channel 4
Project: Chadwick and Horseferry Typefaces
Specialism: Typography
Credits: Channel Four Television Corporation

Channel 4 asked Brody Associates to create Horseferry, a highly distinctive display typeface that would become recognizable as a key part of the renewed identity across all its channels and content. Complementing this, we also developed Chadwick, a highly functional typeface, as its informational counterpart.

Client: Channel 4
Project: Chadwick and Horseferry Typefaces
Specialism: Typography
Credits: Channel Four Television Corporation
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Seemingly simple, Brody Associates’ evolved marque for Christian Dior was created to retain its iconic characteristics and prestige positioning yet make it a highly practical object in application. We created it as a connected design with an interchangeable vertical axis, allowing it to be used as a single piece stamp or component.

Client: LVMH
Project: Christian Dior Marque
Specialism: brand identity and typography
Credits: LVMH

Seemingly simple, Brody Associates’ evolved marque for Christian Dior was created to retain its iconic characteristics and prestige positioning yet make it a highly practical object in application. We created it as a connected design with an interchangeable vertical axis, allowing it to be used as a single piece stamp or component.

Client: LVMH
Project: Christian Dior Marque
Specialism: brand identity and typography
Credits: LVMH
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Opening a campus in White City, London, the RCA asked Brody Associates to create a signage system that would mark its arrival in this new venue, creating a prominent spatial identity and presence. To achieve this, we used scale and a bespoke typeface, Calvert Brody, a remix collaboration between Neville Brody and renowned designer and typographer Margaret Calvert.

Client: Royal College of Art (RCA)
Project: White City Environment Branding
Specialism: Typography and creative direction
Credits: Royal College of Art

Opening a campus in White City, London, the RCA asked Brody Associates to create a signage system that would mark its arrival in this new venue, creating a prominent spatial identity and presence. To achieve this, we used scale and a bespoke typeface, Calvert Brody, a remix collaboration between Neville Brody and renowned designer and typographer Margaret Calvert.

Client: Royal College of Art (RCA)
Project: White City Environment Branding
Specialism: Typography and creative direction
Credits: Royal College of Art
1/7

Brody Associates created a brand identity and visual language for the Nikon Photo Contest that used perpendicular angles to bring dynamism and energy to one of the world’s most influential photo competitions. The use of iconic elements, like Nikon yellow, allowed us to create links between the contest identity and corporate presence.

Client: Nikon
Project: Nikon Photo Contest Brand Identity
Specialism: Brand identity and creative direction
Credits: Nikon Corporation/Plus Eight One

Brody Associates created a brand identity and visual language for the Nikon Photo Contest that used perpendicular angles to bring dynamism and energy to one of the world’s most influential photo competitions. The use of iconic elements, like Nikon yellow, allowed us to create links between the contest identity and corporate presence.

Client: Nikon
Project: Nikon Photo Contest Brand Identity
Specialism: Brand identity and creative direction
Credits: Nikon Corporation/Plus Eight One
1/5

In designing Vandals, the underground radical and experimental magazine, Brody Associates explored new forms of creative direction and layout, and relationships between type and image. Combining this with editorial content makes Vandals not only a publication but also a unique and provocative artifact.

Client: Vandals
Project: Vandals Magazine
Specialism: Creative Direction
Credits: WE ARE VANDALS

In designing Vandals, the underground radical and experimental magazine, Brody Associates explored new forms of creative direction and layout, and relationships between type and image. Combining this with editorial content makes Vandals not only a publication but also a unique and provocative artifact.

Client: Vandals
Project: Vandals Magazine
Specialism: Creative Direction
Credits: WE ARE VANDALS
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Paris Baguette, South Korean conglomerate SPC’s biggest FMCG franchise brand, had reached maturity in its home market and was expanding rapidly internationally. Brody Associates was commissioned to develop a new brand identity, bespoke typeface, PB Signature, and creatively direct the new cross-platform visual language.

Client: SPC
Project: Paris Baguette Brand Identity
Specialism: brand identity, typography, and creative direction
Credits: Paris Croissant Co., Ltd.

Paris Baguette, South Korean conglomerate SPC’s biggest FMCG franchise brand, had reached maturity in its home market and was expanding rapidly internationally. Brody Associates was commissioned to develop a new brand identity, bespoke typeface, PB Signature, and creatively direct the new cross-platform visual language.

Client: SPC
Project: Paris Baguette Brand Identity
Specialism: brand identity, typography, and creative direction
Credits: Paris Croissant Co., Ltd.
1/9

Revisiting Neville Brody’s typographic archive, Brody Associates created new slogans, calls to action, and graphic logos for a capsule collection for Supreme.

Client: Supreme
Project: Nevile Brody for Supreme
Specialism: Typography and creative direction
Credits: Supreme

Revisiting Neville Brody’s typographic archive, Brody Associates created new slogans, calls to action, and graphic logos for a capsule collection for Supreme.

Client: Supreme
Project: Nevile Brody for Supreme
Specialism: Typography and creative direction
Credits: Supreme
1/6

To celebrate the 40th anniversary of the explosion of punk in London, the GLA planned a series of events for Punk.London that needed a unified communications presence. Brody Associates created and shared a distributable brand identity system, visual language, and Peace Riot, an anchoring typeface to mark the occasion.

Client: Greater London Authority (GLA)
Project: Punk.London Identity
Specialism: brand identity, typography, and creative direction
Credits: Greater London Authority

To celebrate the 40th anniversary of the explosion of punk in London, the GLA planned a series of events for Punk.London that needed a unified communications presence. Brody Associates created and shared a distributable brand identity system, visual language, and Peace Riot, an anchoring typeface to mark the occasion.

Client: Greater London Authority (GLA)
Project: Punk.London Identity
Specialism: brand identity, typography, and creative direction
Credits: Greater London Authority
1/6

Samsung came to Brody Associates to overhaul the icon language across its Domestic Appliance division. We created a visual lexicon based around the words used to describe various brand elements. We then translated that into a compelling design system for optimum performance in print and digital environments, and our guidelines ensured the system was future-proofed.

Client: Samsung
Project: Samsung Icons
Specialism: brand identity
Credits: Samsung Electronics Co., Ltd.

Samsung came to Brody Associates to overhaul the icon language across its Domestic Appliance division. We created a visual lexicon based around the words used to describe various brand elements. We then translated that into a compelling design system for optimum performance in print and digital environments, and our guidelines ensured the system was future-proofed.

Client: Samsung
Project: Samsung Icons
Specialism: brand identity
Credits: Samsung Electronics Co., Ltd.
1/5

To celebrate 180 years since its Royal Charter, the RCA asked Brody Associates to build a scalable and dynamic typographic brand identity to work distinctively across all platforms.

Client: Royal College of Art (RCA)
Project: RCA 180 Anniversary Identity
Specialism: brand identity and typography
Credits: Royal College of Art

To celebrate 180 years since its Royal Charter, the RCA asked Brody Associates to build a scalable and dynamic typographic brand identity to work distinctively across all platforms.

Client: Royal College of Art (RCA)
Project: RCA 180 Anniversary Identity
Specialism: brand identity and typography
Credits: Royal College of Art
1/6

Aligning with Tate Modern’s core concepts of experimental performance and live engagement, Brody Associates creatively directed a book and companion AI app to bring the performative dimension of the content to life. We designed Buffalo Mono, a typeface which was featured as part of the visual language.

Client: Tate Public Programmes
Project: BMW Tate Live: Perform, Experience, Re-Live
Specialism: Typography and creative direction
Credits: Tate Modern

Aligning with Tate Modern’s core concepts of experimental performance and live engagement, Brody Associates creatively directed a book and companion AI app to bring the performative dimension of the content to life. We designed Buffalo Mono, a typeface which was featured as part of the visual language.

Client: Tate Public Programmes
Project: BMW Tate Live: Perform, Experience, Re-Live
Specialism: Typography and creative direction
Credits: Tate Modern
1/8

Brody Associates created The Coca-Cola Company’s first ever proprietary typeface, now applied to brand and corporation. Alongside its highly functional aspects, we based the personality of TCCC Unity on type characteristics that surfaced as part of our extensive archival research.

Client: The Coca-Cola Company
Project: TCCC Unity Typeface
Specialism: Typography
Credits: The Coca-Cola Company

Brody Associates created The Coca-Cola Company’s first ever proprietary typeface, now applied to brand and corporation. Alongside its highly functional aspects, we based the personality of TCCC Unity on type characteristics that surfaced as part of our extensive archival research.

Client: The Coca-Cola Company
Project: TCCC Unity Typeface
Specialism: Typography
Credits: The Coca-Cola Company
1/7

Mayo Clinic is one of the most recognized and respected healthcare, medical research, and educational institutions in the USA. Brody Associates was asked to create a bespoke typeface, Mayo Clinic, across display, serif, and sans serif font styles as part of the brand development process. This led into the adaptation of core brand identity elements.

Client: Mayo Clinic
Project: Brand Identity Refinement and Mayo Clinic Typeface
Specialism: Brand identity, typography, and creative direction
Credits: Mayo Clinic

Mayo Clinic is one of the most recognized and respected healthcare, medical research, and educational institutions in the USA. Brody Associates was asked to create a bespoke typeface, Mayo Clinic, across display, serif, and sans serif font styles as part of the brand development process. This led into the adaptation of core brand identity elements.

Client: Mayo Clinic
Project: Brand Identity Refinement and Mayo Clinic Typeface
Specialism: Brand identity, typography, and creative direction
Credits: Mayo Clinic
1/8

As part of the launch of their first “The Ten” collection, Nike and Virgil Abloh asked Brody Associates to creatively direct and deliver a workshop for their “OFF CAMPUS” event in London. We focused on working with young creatives to reinvent the fanzine for modern times, introducing them to skills they had not encountered before.

Client: Nike
Project: Nike c/o Virgil Abloh “OFF CAMPUS” London
Specialism: Creative direction
Credits: Nike, Inc.

As part of the launch of their first “The Ten” collection, Nike and Virgil Abloh asked Brody Associates to creatively direct and deliver a workshop for their “OFF CAMPUS” event in London. We focused on working with young creatives to reinvent the fanzine for modern times, introducing them to skills they had not encountered before.

Client: Nike
Project: Nike c/o Virgil Abloh “OFF CAMPUS” London
Specialism: Creative direction
Credits: Nike, Inc.
1/6

Balfron Tower is an iconic brutalist building in East London designed by Ernö Goldfinger. As part of its redevelopment by Londonewcastle, Brody Associates was asked to create the brand identity, typeface Balfron Modern, visual language, and creatively direct the project to reflect the building’s heritage qualities in a contemporary way.

Client: Londonewcastle
Project: Balfron Tower Brand Identity
Specialism: Brand Identity, Typography, and Creative Direction
Credits: Balfron Tower Development LLP c/o Londonewcastle

Balfron Tower is an iconic brutalist building in East London designed by Ernö Goldfinger. As part of its redevelopment by Londonewcastle, Brody Associates was asked to create the brand identity, typeface Balfron Modern, visual language, and creatively direct the project to reflect the building’s heritage qualities in a contemporary way.

Client: Londonewcastle
Project: Balfron Tower Brand Identity
Specialism: Brand Identity, Typography, and Creative Direction
Credits: Balfron Tower Development LLP c/o Londonewcastle
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Brody Associates was given the unique honour by Nike Football of designing the typeface for the 2014 FIFA England World Cup kit. England Brody consisted of display numerals and functional alphabetic characters, bringing personality and performance, first to the men’s kit and then to the women’s and under-21s’.

Client: Nike
Project: England Brody Typeface
Specialism: Typography
Credits: Nike, Inc.

Brody Associates was given the unique honour by Nike Football of designing the typeface for the 2014 FIFA England World Cup kit. England Brody consisted of display numerals and functional alphabetic characters, bringing personality and performance, first to the men’s kit and then to the women’s and under-21s’.

Client: Nike
Project: England Brody Typeface
Specialism: Typography
Credits: Nike, Inc.
1/6

Brody Associates was commissioned to design an editorial for the Japanese fashion magazine Ginza. Utilizing Neville Brody’s fonts Bonn and Tyson Sensitive, the design and layout were a direct response to the theme ‘Fashion meets Typography’, incorporating displacement to express contemporary fluidity and insecurity around identity.

Client: Ginza
Project: Fashion Meets Typography Editorial, Ginza Issue 233 (November 2016)
Specialism: typography and creative direction
Credits: Ginza, Magazine House, Ltd.

Brody Associates was commissioned to design an editorial for the Japanese fashion magazine Ginza. Utilizing Neville Brody’s fonts Bonn and Tyson Sensitive, the design and layout were a direct response to the theme ‘Fashion meets Typography’, incorporating displacement to express contemporary fluidity and insecurity around identity.

Client: Ginza
Project: Fashion Meets Typography Editorial, Ginza Issue 233 (November 2016)
Specialism: typography and creative direction
Credits: Ginza, Magazine House, Ltd.
1/6

Brody Associates was asked to rationalize, modernize, and simplify Dom Pérignon’s core brand identity and visual language for this prestigious champagne house’s vintage offering. Alongside this, we initiated and created a completely new packaging system that functioned both for self-display in-store and as a luxury case.

Client: LVMH
Project: Dom Pérignon Vintage Brand Identity Development and Packaging
Specialism: Brand identity and creative direction
Credits: LVMH

Brody Associates was asked to rationalize, modernize, and simplify Dom Pérignon’s core brand identity and visual language for this prestigious champagne house’s vintage offering. Alongside this, we initiated and created a completely new packaging system that functioned both for self-display in-store and as a luxury case.

Client: LVMH
Project: Dom Pérignon Vintage Brand Identity Development and Packaging
Specialism: Brand identity and creative direction
Credits: LVMH
1/3

The South Korean FMGC conglomerate SPC asked Brody Associates to overhaul and elevate the brand identity of their existing Coffee@Works concept. We created a dynamic and modern identity based on letterpress expertise, and creatively directed the supporting visual language.

Client: SPC
Project: Coffee@Works Identity
Specialism: brand identity and creative direction
Credits: Paris Croissant Co., Ltd.

The South Korean FMGC conglomerate SPC asked Brody Associates to overhaul and elevate the brand identity of their existing Coffee@Works concept. We created a dynamic and modern identity based on letterpress expertise, and creatively directed the supporting visual language.

Client: SPC
Project: Coffee@Works Identity
Specialism: brand identity and creative direction
Credits: Paris Croissant Co., Ltd.
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Connecting Samsung as a single experience across all of its platforms, products, and territories is a challenge. Samsung commissioned Brody Associates to design and creatively direct the SamsungOne typeface family. It functions distinctively at any scale in any environment and covers more than 400 languages and 26 writing systems.

Client: Samsung Electronics
Project: SamsungOne Typeface
Specialism: Typography and creative direction
Credits: Samsung Electronics Co., Ltd.

Connecting Samsung as a single experience across all of its platforms, products, and territories is a challenge. Samsung commissioned Brody Associates to design and creatively direct the SamsungOne typeface family. It functions distinctively at any scale in any environment and covers more than 400 languages and 26 writing systems.

Client: Samsung Electronics
Project: SamsungOne Typeface
Specialism: Typography and creative direction
Credits: Samsung Electronics Co., Ltd.
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For more information about Brody Associates, click here.

If you would like to get in touch please contact us at:

hello@brody-associates.com +44 (0) 207 704 2445

Neville Brody

Neville Brody is synonymous with ‘visual language’. A seminal creative director, designer, typographer, and brand strategist, he is globally acclaimed for a body of work that spans four decades. He’s renowned for pushing design boundaries and deploying innovation, and it is this spirit of exploration and pursuit of excellence that informs the agency’s approach

He has always been a hands-on creative director and designer. Following his graduation from the London College of Printing (now London College of Communication) in the late 1970s, he came to prominence by creating iconic album sleeve designs for punk bands. Then his work as art director at The Face and Arena in the 1980s won him international fame. Since the late 1990s, Brody has produced iconic work for Britain’s most celebrated arts and culture brands, including the BBC, The Times, Somerset House, Royal College of Art, Tate, and Channel 4.

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Now he leads the team here at Brody Associates, remaining avidly involved with our projects, from conception to completion. As well as maintaining strong ties to UK brands and businesses, much of Brody’s recent work has been for global giants, including Samsung, Yamaha, LVMH, GAP, Uniqlo, The Coca-Cola Company, Nike, and NIKON.

Brody actively challenges perceptions of creativity through both his work and the propagation of new ventures. In 1991, his passion for typography led to the creation of FUSE, a publication sharing and celebrating the artform at its most radical and experimental. He also established the Anti-Design Festival (ADF), held in London in 2011, to explore new ideas and media across design disciplines and challenge the contemporary design-scape.

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This prolific contribution to design has been acknowledged by many industry bodies and organizations, including Brody’s investiture in 2011 as a Royal Designer for Industry (RDI), the UK’s highest design accolade, and a Special Commendation in the Prince Philip Designers Prize in 2010. Among the number of galleries, museums, and libraries around the world that hold Brody’s work, his typeface Blur, designed in 1991, forms part of the permanent collection at New York’s Museum of Modern Art.

Brody is equally passionate about creative education and is currently Professor of Visual Communication at London’s Royal College of Art. He used his 2012–2013 term as President of Design and Art Direction (D&AD UK) to raise global awareness of the future challenges facing creative education and championed the need for industry support and change. He continues to lecture internationally and act as a spokesperson for the industry, supporting design education and promoting opportunities for the next generation.

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For Brody, the thinking and process behind any design are as engaging and important as the outcome, and it is this philosophy that he continues to employ and encourage within the agency.

Brody Associates

Our approach is skilled, knowledge-based, strategic, and highly creative. A direct working relationship between client and designers ensures our associate teams are deeply engaged with a project from appointment to completion.

Each commission is complemented by in-house project management, administration, and client support to ensure timeframe precision and budget adherence. We bring together carefully selected, agile, and scalable teams according to the nature and ambitions of the commission. These teams are our family of personable, skilled, creative, and passionate individuals, who bring expertise in their respective fields. We find our clients like to work in this way and understand that this produces great outcomes.