Neville Brody announces launch of new network - Brody Associates. Founder and renowned Creative Director Neville Brody today announced the launch of his new boutique studio network Brody Associates in London. Whilst still multi-disciplinary at heart, the network will concentrate attentions on its core skills in digital, identity and typography.
Brody Associates is a globally acclaimed innovative creative agency specialising in digital, typography and identity.
Our agency collaborates with a truly international roster of clients from independents to blue chip. Our approach is skilled, knowledge-based, strategic and highly creative. A direct working relationship between client and designers ensures our associate teams are deeply engaged with a project from appointment to completion. The same core team sees a project through from beginning to end.
Each commission is complemented by in-house project management, administration and client support, to ensure timeframe precision and managed control of your budgets.
We bring together carefully selected, agile and scalable teams according to the nature of the commission and the ambitions of the project. These teams are our family of personable, skilled, creative and passionate individuals who add expertise in their respective fields to the mix. We find our clients like to work in this way, and understand that this produces great outcomes.
Brody Associates have cut an exclusive new typefaces for the new look Channel 4 (UK). Named Horseferry (for the display font) and Chadwick (for the information font), the fonts are key elements in a brand new look for the corporation’s main channel. New idents and containers for the typography are inspired by the deconstruction of the iconic Lambie Nairn “4”. The broadcaster’s award-winning in-house creative agency, 4Creative, commissioned Brody Associates to create the typeface and named the fonts after their two major London locations, Horseferry Road and Chadwick Street.Read more about the project
Horseferry is designed to reflect on Channel 4’s sharp, disruptive, cutting edge, challenging personality as a unique British institution. Chadwick reflects the modern, clean, functional and informative nature of their work as a public service broadcaster. The two fonts have been created to work hand-in-hand across print, digital and broadcast environments.
Offering a completely bespoke service, from sketched font concepts through to delivery of the final typeface, Brody Associates also created a repertoire of weights to ensure breadth of use and consistent performance across all of the brands main platforms. Horseferry was designed in bold, medium and regular weights Chadwick in bold, medium, regular, light and extra light. Both typefaces are exclusive to Channel 4.
Commenting on the commission, Brody Associates Founder, Neville Brody, said:
“It has been an honour to be asked to design and produce the core font for on- and off-air for this modern iconic UK broadcaster, one that has had a significant affect on British taste and capacity for extreme, irreverent ideas.
I have always loved and respected the pioneering and influential brand design that Martin Lambie-Nairn created, Having followed the growth and evolution of the channel from its birth and position as a vital rebellious independent cultural space, a place it has been loyal to and strengthened even more over time, I am proud to have been involved in helping to develop the new visual language for the channel to help take it forward for the next decade.”
Brody worked closely with fellow Associates on the typeface: Luke Prowse, Philip Rodgers, Jack Llewellyn and Chris Nott. The wider collaboration and holistic new look for the channel was produced in close partnership between the amazing teams at 4Creative, Channel 4 Marketing and DBLG.
For more information on our collaboration with 4Creative, their full press release or to talk to us about your prospective project(s), please contact email@example.com
Brody Associates collaborates with a truly international roster of clients from independents to blue chip a selection of which are included here. We are lucky to collaborate with lovely talented people from the world’s best brands and start ups. To find out more about our projects or to discuss a collaboration with us please contact us.
Neville Brody and the team at Brody Associates have designed the branding for Punk.London. Produced by The Greater London Authority (Mayor of London), the festival will run at various iconic institutions across 2016.Read more about the project
The visual language includes a campaign font, drawn by Neville Brody, “Peace Riot” which was produced especially for the project. Talking about the commission Brody said:
"It has been an honour to be asked to develop the core design DNA of Punk.London for 2016's 40th anniversary of its birth. To be able to take a current view on a vital era which had so much creative impact and influence, as well as forming many of my own ideas and approaches, has been a new revelation, seeing so much contemporary relevancy within its remit and intent. The era feels fresh, and a year-long celebration will provide inspiration to many who will find its core ideas newly resonant and inspiring.”
More updates to follow in 2015 and 2016.
Celebrating 100 years of a Coke icon. Neville Brody was invited to participate in #mashupcoke, to reimagine the vintage bottle with new imagery, type and iconography using only three colours; Coke red, black and white. Catch the work at The Coca-Cola Bottle Art Tour: Inspiring Pop Culture for 100 Years or the new Assouline limited edition book by the same title.
Commissioned by Nike, Brody Associates produced two typefaces, one for naming and one for numbers, to be applied to the England Squad’s World Cup shirts. The typefaces had to be both legible and create a legendary element on the national kit.
As part of an extensive visual identity redesign by Brody Associates, Creative Director Neville Brody collaborated with fellow typographer Margaret Calvert to create a typeface remix, Calvert Brody, as a unique element within the brand toolkit.
Brody Associates created font and graphic materials inspired by its archives that Supreme then applied to a capsule collection. The resulting ideas went across a wide range of clothing and accessories from bucket hats to fishtail parka jackets.
Exploring the film’s narrative and Director Michael Mann’s input, Brody Associates created a series of typographic layouts and effects that were applied throughout the film as main title, location and end cards.
Working closely with the Dior House and parent company LVMH, Brody Associates evolved the iconic CD marque to maintain its sense of elegance and luxury whilst at the same time feeling more modern and working effectively across multiple applications.
Brody Associates helped give UFA a new tone of voice with a dramatic rebrand that refreshed not just the master logo but created an underlying strategy, visual language system and application guidelines that allowed the network to speak to new audiences in a clearer and more joined up fashion.
For general enquiries about Brody Associates, press or interview requests and emails addressed specifically to Neville Brody please contact firstname.lastname@example.org
For new projects or collaborations please contact your nearest Brody Associates hub.
One of our team will come back to you as quickly as possible and connect you with the relevant associate.